Why choose natural dog food from Pooch & Co?

Pooch & Co is a complete dry dog food, hypo-allergenic, formulated without wheat gluten, wheat, soya or dairy offering convenience without compromise. The whole range contains high quality ingredients, no cheap fillers, and is nutrient rich. It will provide your dog with all the protein, carbohydrates, fat, vitamins and minerals that they require to maintain good health. Because the ingredients are of high quality they are easily digestible and nutrient rich, so less food needs to be consumed for your dog to have all it requires, this in turn saves money.

How is Pooch & Co better for your dog?

When you compare the ingredients and nutritional values of our food with other brands, you will be pleasantly surprised to find it is in fact, by volume, less expensive and healthier for your dog. Our food contains high levels of good quality protein sourced from human grade meat, fish and vegetables.

Preservatives: We use no chemical preservatives (which are often added to pet foods and can be damaging to a dogs' health). Instead we choose to use the natural antioxidant Tocopherols (Vitamin E) to preserve our food.

The good health of our dogs is paramount. Your dog can maintain good health and well-being by having a wholesome balanced diet with sufficient exercise. What your dog eats has a hugh impact on their health, energy and condition. Many ailments are caused by poor quality foods lacking in good quality nutrients, or those that are not properly balanced and contain ingredients dogs find hard to digest.

Six essential nutrients

Protein: Protein is an important part of every cell in your dogs' body and is essential for healthy growth and repair. Skin and muscle tissue both contain large amounts of protein and it is also the main component of hair and nails. In dogs, protein is also an important energy source. The most natural and digestible form for dogs comes in meat and fish. Dogs have evolved to consume relatively high quantities of meat and their physiology has adapted to easily digest and utilise the nutrients the meat contains. Nutritionists always put so much emphasis on the meat content of a food.

Fat/Oil : Fat is highly digestible, very palatable, and provides energy. Dogs metabolise fat the way humans metabolise carbohydrates. A dogs' body will always use fat to convert into energy before protein or carbohydrates. Poor quality types of fat will lead to various problems, the most obvious being a coarse, dull coat and dry itchy skin.

Carbohydrates : The carbohydrates contained in our super premium food are properly processed so that a dog can easily digest them ( dogs do not produce the enzymes required to break down plant cell walls). The high quality carbohydrates used within the food contain many nutrients as well as fibre. In many dog foods, grains and grain by-products are substituted for meat or fish as a cheap, incomplete source of protein, not because of their carbohydrate content.

Fibre : The term 'fibre' refers mostly to complex carbohydrates that are not properly digested by the enzymes in the small intestine of a dog. Some fibres are partially digested by the beneficial bacteria present in the large intestine. Fibre is necessary for your dogs' health as it helps transport the stomach contents through the intestines and promotes regular elimination.

Vitamins : Vitamins are organic substances and are required in a dogs' body in small amounts for many metabolic processes. Most vitamins cannot be synthesized by a dogs' body and need to be supplied within food in sufficient quantities.

Minerals/Ash : Ash is a misunderstood term used in dog food but simply means the mineral content of the food. Minerals are essential, in organic compounds necessary for life, which a dogs' body cannot synthesize. Our food contains all the essential minerals a dog requires to maintain healthy (see list below).

Water: Water is not a nutrient in itself. :
It contains nutrients in the form of minerals and as a fluid, it acts as an essential carrier of other nutrients around the body.
Ensure your dog always has plenty of fresh, clean water to drink. If you restrict access to water a dog will be obliged to drink as much as possible when it is available. This is not healthy and can lead to stomach upsets and bladder infections. If a dog prefers, our food can be served with an added splash of water.

Lets look at our ingredients

We have specially selected easily digestible ingredients, that are naturally wholesome, to provide a nutritionally balanced, highly palatable diet.

Lamb: Provides an excellent source of protein it is also rich in calcium. Sourced from British Lamb it is produced from meat trimmings and clean parts of the carcass which has been cooked, dried and ground into a fine flour. It does not contain blood, wool, hooves, head or the spinal cord.

Chicken and Turkey: Provides an excellent source of protein. Our products contain only the highest quality and comprise of using the clean parts of the carcass which has been ground into a fine calcium rich flour. It does not contain head, feathers or feet.

Duck: Duck is a good source of high quality protein. It is easy for dogs to digest. Duck is also a good source of vitamin A and B3.

Liver: nutrient dense, rich in vitamins A, B5, B6, B12 & C. Iron, zinc, folate and protein. Liver is easily disgested and highly palatable.

Tripe: We use the stomach of ruminating cows. It is highly nutritious and easy for dogs to digest. Tripe is rich in protein and fat and is a good source of essential oils. Unlike meat, tripe also contains high amounts of probiotics including friendly bacteria and digestive enzymes that aid the dog's digestion.

Fish:  Fish is a good source of high quality protein. Fish muscle contains iodine. Because bones are frequently ground when preparing the fish, a good source of calcium and phosphorus is also provided. The flesh of oily fish contains vitamin A & D and omega 3. Fish are commonly divided into two groups; white fish - haddock, plaice, cod, whiting and sole; oily fish - herring, pilchards, mackerel, sardines, tuna, salmon and trout.

Rice:  An excellent hypo-allergenic low fat food source, a carbohydrate that is digested easily and slowly maintaining your dogs' energy all day long.  Rice will help protect your dogs’ cells from free-radical damage. Rice is high in manganese, which helps utilize several key nutrients such as biotin, thiamin, ascorbic acid, and choline, keeps bones strong and healthy and helps the body synthesize fatty acids and cholesterol and maintain normal blood sugar levels.  It is also a good source of the minerals selenium and magnesium.

Salmon Oil: Excellent source of energy and essential fatty acids. Also an excellent source of Omega 3 which may prevent or help to reduce the risk of developing coronary heart disease and high blood pressure.

Seaweed:  Seaweed is a term used to describe a group of algae, primarily green, brown and red algae. Seaweed is an excellent source of nutrition containing a remarkable supply of vital nutrients, amino acids, vitamins and minerals (it is rich in iodine and iron) to regulate your dogs’ hormones and eliminate toxins. Seaweed is a superfood that will keep your dogs’ fit and safeguarding against disease and also thought to possess curative properties that may alleviate symptoms of arthritis.  

Seaweed is used for pigmentation of the dog's coat and indeed for keeping a dog’s nose the correct colour, and also helps strengthen the dogs’ claws. A good source of Iodine seaweed stimulates thyroid activity so as in many cases that exist currently can help with an underactive thyroid.

Another benefit is that Seaweed can help with the removal of the plaque on dogs teeth that build up.

Peas: Green garden peas are a valuable source of protein, iron and insoluble fibre. Insoluble fibre helps to reduce cholesterol therefore reducing the risk of heart disease.  They are also complex carbohydrates

Oats: are high in protein and can be easily and quickly digested, and are rich in silicon to help keep the working and active dogs bones strong.  Oats are a complex carbohydrate that the working and active dogs body uses to maintain stamina, fight fatigue and boost energy and performance levels.

Allergy-X: is designed to assist with the eradication of many allergies suffered by dogs, such as itching, hair loss and mucky ears, often resolving problems where chemical treatments have failed.

Glucosamine and Chondroitin: Both have benefits to the skeletal system and also helps to lubricate and maintain joint health and protect against conditions such as hip dysplasia and arthritis.

MSM: A natural pain relief and anti inflammatory, can also improve mental alertness and reduce stress.

Prebiotic FOS and MOS: Help to promote the growth of friendly bacteria in the gut and reduce the build up of harmful bowel flora.

Yucca Extract:  Beneficial for healthy skin and a gleaming coat, and to promote the healing of wounds.  Yucca Extract is helpful in preventing arthritis, joint pain and joint inflammation.  Yucca contains vitamins A, B-complex, C, Calcium, Potassium, Phosphorus, Iron, Manganese and Copper.

Sugar Beet Pulp: A natural source of dietary fibre which may be beneficial to intestinal health.

Linseeds: Excellent source of dietary fibre and rich in Omega 3 fatty acids. Helps to promote a soft and glossy coat.

Rosemary: is a powerful antioxidant which is able to slow down the oxidation process that turns fats rancid. As an antioxidant, rosemary oil may also help to reduce the risk of cancer.

Garlic: is an effective anti-fungal and anti-bacterial, it helps to eliminate intestinal worms and it acts as a deterrent to skin parasites.

Potato: contain some dietary fibre as well as vitamin C, vitamin B6 and potassium.

Sweet Potato: beneficial for diabetics since they can help to stabilize blood sugar levels and lower insulin resistance.

Spinach:  contains vitamin A, vitamin C, vitamin B, vitamin K, beta-carotene and plant crude fibre, which can promote gastrointestinal peristalsis and improve defecation. Vitamin C and vitamin K can promote healthy bones for dogs. If you have an anaemic dog, feeding spinach may be more helpful, because spinach is rich in folate and iron, which can improve blood circulation and treat anemia.

Green Lipped Mussel: nutritional healing properties for joints. The Green Lipped Mussel is considered a superfood as they contain a huge variety of vitamins, minerals, amino acids, Omega-3 fats, antioxidants, enzymes, and many more nutrients.

Blackcurrant, Kale and Beetroot: sources of natural antioxidants.

Milk Thistle and Nettle: properties to support liver function and skin condition respectively.

Charcoal: edible, natrual, activated Charcoal is found in coconut shells, peat and bamboo and is completely safe to eat (not the kind of charcoal you'd use in your BBQ!).Charcoal absorbs excess gas and is recommended for relieving wind and bloating and also helps improve digestion in dogs. 

Cranberries: are rich in vitamin C and antioxidants. They help to prevent urinary tract infections in Dogs.

Carob: is rich in vitamins A, B, B1, B2, B3, B6, E and D, calcium, iron, magnesium, potassium, protein and fiber  This superfood improves digestion, lowers cholesterol, and can treat diarrhea and helps fights against Osteoporosis. The vitamin E in Carob helps to treat coughs, flu, and anemia in Dogs.

Cinnamon: aids in the treatment of a variety of medical issues including diabetes, arthritis, and infections. 

Barley:  High in the antioxidant Selenium helps regulate the metabolism, including thyroid hormone metabolism, antioxidant defence systems, and immune function. Accumulated evidence from prospective studies, intervention trials and studies on animal models of cancer has suggested a strong inverse correlation between selenium intake and cancer incidence, Niacin, a B vitamin that provides numerous protective actions against cardiovascular risk factors, and Magnesium, a mineral that acts as a co-factor for more than 300 enzymes, including enzymes involved in the body's use of glucose and insulin secretion.  

Brewers Yeast:  A wonder food for your dog, providing most of the B vitamins, sixteen amino acids and fourteen or more minerals. The major B vitamins it contains are, Vitamin B1 (thiamin) releases energy from carbohydrate in the diet, and is important for the heart and nervous system.  Vitamin B2 (riboflavin) releases energy from carbohydrate in the diet, and maintains healthy skin, eyes and digestive tract. Niacin (Vitamin B3) releases energy from carbohydrate, and helps to maintain healthy skin, digestive tract and nervous system.

Vitamin A: An essential nutrient for the normal functioning of your dogs' visual system, for growth and development and appetite and taste.  

Vitamin E: A powerful antioxidant that works synergistically with other antioxidants to protect against cell damaging free radicals, boosting your dogs’ immune system, vitamin D works to help maintain healthy bones and teeth for your dog and is thought to have an important anti-ageing role within the body, Copper an essential nutrient that plays a role in the production of hemoglobin (the main component of red blood cells) and myelin (the substance that surrounds nerve fibres), plus a full complement of B-vitamins the B complex vitamins can be found in all living tissues. B vitamins are essential for the functioning of your dogs’ nervous system, for good digestion, for the growth and maintenance of muscles, and for preventing skin conditions.

Biotin: necessary for cell growth, the production of fatty acids, and the metabolism of fats and amino acids, helpful in maintaining a steady blood sugar levels and for strengthening hair and nails.

Ash (Minerals): The "Ash" term in pet food means a measure of the mineral content of a food. Below is a list of essential minerals a dogs' body needs to function healthily.

Calcium: Necessary for the formation of bone and teeth, nerve transmission, muscle contractions.
Phosphorus: Required for skeletal structure, DNA, RNA structure; energy metabolism.
Magnesium: Needed to allow enzymes to function; hormone secretions; nerve cell membrane interface.
Potassium: Required for healthy nerve function; enzyme reactions; energy metabolism.
Iron: Integral part of hemoglobin and myoglobin; energy metabolism; enzymes in respiration.
Copper: Connective tissue; iron metabolism; blood cell formation and defense against oxidation.
Zinc: Enzyme function; protein and carbohydrate metabolism; skin function and wound healing.
Manganese: Enzyme reactions; bone development; cartilage formation; neurological function and metabolism.
Selenium: Important in the immune system and protection against oxidation.