Frequently asked questions about our natural dog food range

How do I change my dog onto Pooch & Company Premium dog food?

When changing your dogs’ diet, it is important to do it gradually over a period of up to seven days. This is necessary so that your dogs’ digestive system can become accustomed to the new food. Whether you’re changing from wet food or from another dry food, start by mixing a small amount of the Super Premium food with the previous food. Over the next few days, steadily increase the amount of the Super Premium while reducing the amount of the previous food, until you are feeding your dog entirely on the Super Premium. Changing gradually in this way should avoid any digestive upset and your dog should take readily to the new food.

Does Super Premium dog food contain any unhealthy artificial additives?

No, it does not. As well as being a hypo-allergenic food, wheat, wheat gluten, diary and soya free, our Super Premium dog food is natural and wholesome. Unlike some other brands of dog food, we do not add any artificial flavours, preservatives or colours. There is no added BHT, BHA or ethoxyquin, the antioxidants that we use are natural Vitamin E and Vitamin C.

Does it matter if I moisten the food?

You can serve Super Premium either with or without added water in the bowl, according to your dogs’ preference. For the best dental and oral hygiene, we recommend that Super Premium should be fed dry or lightly moistened, to allow the crunchy biscuits to clean your dogs’ teeth and gums. For added palatability, it is sometimes a good idea to add a small quantity of warm water to the dry food. This brings out the aroma of the food, which many dogs adore!

If your dog has tender teeth or gums, you can soak the food until it is soft before feeding. Always supply plenty of clean fresh drinking water at all times.

Do I need to add any other food to the Super Premium?

No, you don’t. Super Premium is a complete dry dog food containing all the nutrients, vitamins and minerals that your dog requires for a full, healthy life. The food has been carefully formulated so that it is both nutritionally complete and also correctly balanced. Therefore you don’t need to add any extra food or any supplements to the food. In fact, doing so would probably upset the nutritional balance of the food. It is designed to be fed on its own (with a separate bowl of fresh drinking water) and this way will meet all your dogs’ nutritional requirements.

Which variety of Super Premium should I choose for my dog?

The best variety for you to select will depend on your dogs’ age, breed, activity level and weight. All those factors will affect the nutritional requirements of your dog. In view of this, the Super Premium range of dog food that will cater for your dogs’ needs whatever their stage of life, from puppy to senior.

How much should I be feeding my dog?

The correct amount of food to serve will be determined by your dogs’ age, weight and activity level (see recommended feeding guide).

Does Super Premium dog food contain undesirable 'animal derivatives' e.g. beaks and feathers?

No, it does not. Unlike many other dog foods, we do not conceal our ingredients by listing them in mysterious categories like "meat and animal derivatives" or "derivatives of vegetable origin".

We believe that to make the best food you need the best ingredients and we are proud of the fact that we use only the highest quality ingredients and list them fully and clearly on our packs and literature.